Case Study 2
Rapid Customer Acqusition, Decreased CAC
Summary
As the Head of Growth Marketing, I led a transformative six-month campaign for a two-sided AI platform, resulting in a 2,000% increase in user acquisition, 111% revenue growth, and a 68% reduction in cost per registration. This success was instrumental in securing the company's initial funding round.
Situation
-
Two-sided marketplace (B2B & B2C) AI platform seeking rapid consumer acquisition to attract investors
-
Historical challenges in positioning and communicating value proposition to B2C users
-
Initial user base in low quadruple digits
-
Urgent need for substantial growth to secure funding
Task
As the leader of the growth marketing department, my primary three objectives were to:
-
Redefine and strengthen the platform's positioning for the consumer market
-
Significantly expand the B2C user base from its initial nascent numbers
-
Develop and implement a comprehensive growth strategy to support fundraising efforts
before
after
Actions
-
Analysis of Historical Data to Inform Strategy:
-
Performed detailed segmentation analysis of existing customers
-
Identified vital characteristics and behaviors of high-value users
-
-
Developed a Refined Brand Positioning:
-
Crafted a compelling value proposition tailored to target B2C segments
-
Aligned messaging across all customer touchpoints
-
-
Designed Multi-Channel Growth Campaign:
-
Leveraged insights from data analysis to identify optimal channels
-
Implemented a diverse mix of acquisition strategies across paid and organic channels
-
-
Established a Rigorous Optimization Framework:
-
Set up real-time tracking and reporting of key performance indicators
-
Implemented continuous A/B testing and iteration of campaign elements
-
Focused on reducing cost-per-acquisition while maintaining growth momentum
-
-
Led Cross-Functional Collaboration:
-
Aligned marketing efforts with product development to enhance user experience
-
Worked closely with the B2B sales team to ensure synergy between B2C and B2B growth
-
Results
In just six months, our strategic growth initiatives delivered exceptional results:
-
2,000% increase in user acquisition
-
111% growth in revenue
-
68% decrease in cost per registration
-
Successfully secured initial funding round, leveraging impressive growth metrics
-
Established a scalable, data-driven growth framework for sustained long-term success
This case study demonstrates my ability to lead high-impact growth strategies, drive cross-functional collaboration, and deliver measurable results in a fast-paced, high-stakes environment.
