My Career

2/23 - Present

Vice President, Growth Marketing
Vurvey Inc. / Cincinnati, OH

Led the development and execution of a comprehensive digital strategy, resulting in a 200% increase in user acquisition.
Orchestrated B2B marketing efforts, driving $12M in annual revenue on a $1M budget through AI-powered personalization and multi-channel strategies.
Implemented a data-driven approach to customer segmentation and funnel optimization, boosting engagement by 400% and achieving a 111% increase in revenue.
Developed and executed product marketing strategies focused on enhancing the customer journey and improving retention across the full buyer lifecycle.

1/20 - 1/23

Spearheaded a growth marketing strategy that grew company revenue from $10M to $48M in under two years, driving a 481% increase in gross revenue through targeted digital campaigns.
Leveraged SEO and content optimization to boost organic search traffic while utilizing AI-powered tools to deliver personalized recommendations, leading to a 40% decrease in customer acquisition costs.
Reduced cost-per-SQL by 19% and improved lead-to-conversion rates through meticulous A/B testing and funnel optimization.
Implemented data analytics and science techniques to inform marketing strategies and optimization frameworks across paid search, display advertising, email, and social media

11/17 - 12/19

Grew monthly recurring revenue by 401% by developing a segmented B2B marketing strategy and optimizing the performance marketing funnel across multiple channels.
Introduced Connected TV and performance-based marketing services, contributing 40% of total revenue in 2019.
Led cross-functional teams to align marketing strategies with business goals, resulting in a 23% increase in annual recurring revenue (ARR).